Cash flow is the #1 killer of small businesses, yet most owners lack the tools or expertise to manage it effectively.
of SMBs fail due to cash flow
can't accurately forecast cash
/mo for a fractional CFO
“I spend 10+ hours a week in spreadsheets trying to figure out if I can make payroll next month.”
-- Sarah K., Bakery Owner, Revenue $1.2M
FlowSense connects to QuickBooks and Xero, then delivers plain-English insights, anomaly alerts, and cash flow forecasts -- automatically.
Ask anything about your finances in plain English
Automated insights delivered to your inbox
90-day rolling cash flow predictions
Instant alerts for unusual transactions
Real-time financial health at a glance
33M small businesses in the US alone. Most lack sophisticated financial tools.
Global SMB financial tools
US SMBs with accounting software
Tech-savvy early adopters
Designed for business owners, not accountants. Every screen drives a decision.
Real-time cash position & health score
Natural language financial queries
90-day predictive cash flow
Automated weekly & monthly insights
Four tiers designed to capture value across the SMB spectrum.
Launched in beta 5 months ago. Growing organically with zero paid spend.
Each channel reinforces the others. App store reviews drive SEO, advisors bring clusters of clients, and content builds trust.
Direct distribution to millions of SMBs actively looking for financial tools. Low CAC acquisition via marketplace SEO.
60% of target usersAdvisor plan lets firms manage multiple clients. Each firm = 20-50 SMB accounts with built-in trust.
30% of target users"Cash flow forecasting for [industry]" long-tail content. Educational blog building thought leadership.
10% of target usersExisting solutions are either too basic, too expensive, or built for enterprise.
Too basic -- no AI, no forecasting
Too expensive ($200+/mo), steep learning curve
Enterprise-only, 6-month implementation
Manual, error-prone, no intelligence
We've built and scaled fintech products before. Now we're solving the problem we've seen firsthand.
Product & Engineering
10+ years building fintech products. Previously led engineering at [Series B fintech]. CS degree, MBA.
AI & Infrastructure
ML engineer with experience at [Top AI Lab]. Built production ML systems serving 1M+ users. PhD in Applied Math.
GTM & Partnerships
Former Head of SMB at [Accounting SaaS]. Deep relationships with accounting firms and QBO/Xero ecosystem.
Advisors from Intuit, Xero, and Y Combinator alumni network
Pre-seed SAFE at $4M cap
We're looking for investors who understand SMB pain and want to back the team solving it with AI.